Singing……’I’m dreaming of a white Christmas, Just like the ones I used to know.’ Believe me, I’m certainly dreaming of a white Christmas! You see it’s 35 degrees Celsius, that’s 95 degrees Fahrenheit for my American friends and it must be almost 80% humidity. Our air-conditioner has broken and the chances of it being fixed before Christmas day is somewhere between zero and one percent! Ahhhh, to be surrounded by snow.
It’s true though, I have always dreamed of having a white Christmas and I certainly hope that one day I will get to spend Christmas in America and visit one of the American Girl doll stores that I’ve heard and read so much about. When that day comes, I’ll be asking you all for your recommendations on where I should visit.
So again, this has been a very busy year for me. We started off by upgrading all the online memberships to LIFETIME access which was a huge success with lots of wonderful feedback from many customers thankful to regain access to all their videos that had previously expired. This was a major project for my husband, Brad, and our website guru but the response was so positive that it made the many hours they spent on it almost melt away…..a bit like me at the moment!
We then released the Winter Nightie doll clothes pattern and it has proved to be super popular because it’s such a versatile pattern with all the options of with or without a frill, various sleeve lengths and the fact that it can be used as a nightie or dress pattern.
Next came the introduction of Mix and Match Bundles saving you 20% when purchasing 5 or more patterns in one transaction. The best part about this Bundle offer is that you don’t have to do anything to get the 20% discount, it is applied automatically as soon as the 5th pattern is added to your shopping cart. This was also well received and has been another positive improvement to our website.
Then we had to move our attention to my Doll Clothes website because it was an older site and not mobile friendly. With so many people using mobile devices to browse the internet, we had to finally bite the bullet and modernize that website. Again, this was a tremendous amount of work and involved a lot more of my time than I had hoped however, I’m thrilled with the result and the feedback has been awesome! Check it out and let me know what you think…Rosie’s Dolls Clothes.
To finish the year off, we’ve had an amazing promotion which for the first time, has offered 20% discount off everything in store. In the past, the discount has been for either patterns or my course but this time we’ve gone all out and have been discounting everything storewide by 20%. This special offer expires on Christmas day so you still have a couple of days to get a bargain using the coupon code Christmas20
On the personal front, we celebrated the wedding of our son to the girl of his dreams. This was the highlight of our year and I still can’t believe that our little boy is now all grown up and making a new home with his new wife.
So with all that behind us, I am looking forward to getting back into drafting new patterns and filming new videos in 2017. Thank you so much for sharing this year with us, I loved receiving all your photos and emails. Wishing you a wonderful holiday season with your families and all the time in 2017 to sew to your hearts content!